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Aug 6, 2020

JJ Flizanes is an Empowerment Strategist, Podcast Coach, and the host of several podcasts including People’s Choice Awards nominee Spirit, Purpose & Energy. 

In this episode, we dive into how to make your podcast your number one way to find new customers, the importance of REALLY getting to know your audience (customer) over time and how you should focus on making an impact in your audiences lives...before you even think about selling them a product.


5:00: JJ’s story and getting into the podcast world and “Fit 2 Love” 

“You don’t know by Movement Monday  that I’m an expert in Biomechanics and Anatomy”

8:15: Beta Test Group (made up of friends and clients) where she made ‘a few audios’ 

“And to date, that is my number one lead generation and giveaway to get people into my ecosystem”

11:00: (Podcast as) “Your Zone of Genius”

“Because since it’s such an intimate medium, people are listening in their ears […] it becomes a relationship”

15:00-Confidence and Comfort being herself on the podcast  

“I knew that I wanted to be me. I just had to find the value in what me meant.”

23:00- Positive/Negative reviews from listeners

“You’re unstoppable for the people who are right for you” 

26:00 Archiving

“I needed to archive my information … Creating content that would be used over, and over, and over again”

29:30- Relying on information for her from her clients to create and build her podcast as a business 

“I know make courses based on what they tell me they need”

35:00-  Monetizing and strategy

“Sometimes it’s about finding the right message, finding the right brand, finding the right offers”

38:00- Podcast as a “product”

“You’re not standing at a booth selling a product … you’re building a relationship”

41:00- Podcast Membership and Podcast Sales

“Do not start a membership until you have a high level of engagement”

“You don’t want to be making up what you think your people need” 

Helpful Links:

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30 Day Manifestation Challenge:

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Production:  Bright Sighted

Host: Christine O'Donnell 

Assistant Producer and Editor: Matthew Feiler